Difference between plain text and rich text format newsletter

E-mails or newsletters are most common in the internet. Most of the companies use them as a source to advertise freely with any hassle. Online newspapers are available in both the rich text format and in the plain text format. Plain text format contains only the verbal part without any images and highlighting, simple single style of font. On the other hand, the rich format of newsletter contains graphics and styles. Each of it has its own advantage and disadvantage.

Advantages of Rich text:

1. It is more colorful and appealing.
2. It helps the audience to understand the issue more clearly and easily.
3. Audio and video visuals can be embedded.

Advantages of Plain text:

1. It’s more secured as the publisher can’t keep any malicious java script in it.
2. It is simple to read and precisely says to the point.

On the whole, rich plain text news letter is advantageous to the publisher and plain text newsletter is advantageous to the user as it is more secured and safe.